道
Two figures stand on a lantern-hung street lined with blossom and purple flowers in Gujian 3

pínglùn评论/Essay

Gujian 3 Wasn’t a Bad RPG.

It Was Judged in the Wrong Language.

Why one of China’s most ambitious games struggled to travel, and what that reveals about cultural blind spots in game launches.

An essay by Alexander 大山, Founder / Editor-in-Shifu. 6 September 2026. 8 minutes.

Read the essay

Gujian 3 (2018). Courtesy Wangyuan Shengtang.

Culture, read in both directions.

DaoPlay is a cultural media company working at the interface between Europe and the Chinese-speaking world.

We use games as the entry point, because a single game can carry mythology, history, philosophy, aesthetics, language, humour and social values at once.

Two directionsChinese culture read for Europe, and European culture read for China
Four formatsEssays, video, profiles and an annual index
FortnightlyThe Courier, once the first issue is out
MadridWhere it is edited

lánmù栏目/Formats

Formats

One piece is published. This is the shape of the rest.

  1. pínglùn评论

    Essays

    Why a game, a launch or a cultural moment landed the way it did. Built from evidence a reader can go and check, and willing to reach a conclusion rather than survey the options.

    1,500–3,000 words. A position taken, and signed.

  2. yǐngxiàng影像

    Video Essays

    Presenter-led and filmed where the thing actually happened. Someone on camera who has been to the place, played the game, and got some of it wrong on the way.

    12–20 minutes. Shot on location, not to camera in a room.

  3. fǎngtán访谈

    Profiles & Interviews

    The people who make this culture, talked to at length. Weighted deliberately toward those never covered in English before, which is most of them.

    Long form, one subject. Translation disclosed where an interpreter was used.

  4. niándù bǎng年度榜

    The Index

    Once a year, the games, studios and people that actually matter across this interface, ranked, with an argument for every place on the list.

    Annual. Argued, not aggregated. Nothing in it is for sale.

…and much more.

jiǎnbào简报/The Courier

The Courier

What moved in Chinese and European games culture, what it means, and what is being misread. Leave your address and the first issue comes to you.

Email only, no name field. One unsubscribe click and you’re out.